POPOPPORTUNITY - Desire

On Rotation: Popopportunity 'Desire'

Ever wondered where the freshest, most infectious pop tunes are being crafted? Enter POPopportunity, founded by the visionary Perry Moorman in January 2023. This international collective of musicians is all about seizing the moment to create standout pop tracks. Each release is a meticulously crafted project, featuring collaborations with some of the best musicians and specialists in the industry. They've already worked with renowned talents like Hans Henrik, Jaël Loïs, Sefi Carmel, Robin Schmidt, and Guus Fluit. And now, they're back with their fourth official release, 'Desire,' a song that's bound to get you moving and singing along.

Their latest release, 'Desire,' is a testament to what POPopportunity is all about. This catchy, danceable pop song, set at a lively 118 BPM, is designed to get you humming, singing, and moving. It's the kind of track that sticks with you long after you've heard it, showcasing the collective's talent for crafting unforgettable pop hits.

Central to the magic of 'Desire' is the incredible Kim Malou. A creative singer-songwriter, Kim was thrilled to join POPopportunity and bring her vocal talents to the project. Her excitement and passion shine through in every note, making 'Desire' a standout track. Kim’s experience, from starring in a Dutch television show to performing live on stage, has prepared her to take on this international collaboration with gusto.

Behind the scenes, the high-end music production of 'Desire' was helmed by Guus Fluit of Floyd Records, based in Brussels, Belgium. Guus’s expertise and meticulous attention to detail ensured that every element of the track was polished to perfection. His ability to bring Perry and Kim’s ideas to life through top-notch production is a key component of POPopportunity’s success.

Once the production was complete, the track was handed over to Sander van der Heide for mastering. Mastering is a crucial step in the music production process, ensuring that the final track sounds cohesive and polished across all playback systems. Sander’s skill in this area ensured that 'Desire' would sound as amazing on your headphones as it does on the dance floor.

To make sure everyone involved was performing at their best, Frank Halters stepped in as the coach. Frank's role was to challenge the team and push them to new heights, ensuring that 'Desire' was not just good, but exceptional. His guidance and encouragement helped everyone involved to bring their A-game.

Looking ahead, POPopportunity has exciting plans for the future. With more projects and collaborations in the pipeline, the collective is set to continue making waves in the pop music scene. Perry’s vision for POPopportunity is to keep pushing the envelope, creating music that not only entertains but also resonates with listeners worldwide.

In a short span of time, POPopportunity has made a significant impact on the pop music scene. With Perry Moorman at the helm, the collective has brought together some of the best talents in the industry to create unforgettable tracks. 'Desire' is just the latest example of their ability to produce catchy, danceable music that sticks with you. As they look to the future, POPopportunity is poised to continue redefining what’s possible in pop music, one hit at a time.