AMARA-FE "SHIFT"

Amara-Fe, a pop artist based in Mission, United States, has quickly made a name for herself in music.

Being born into the industry quite literally (her paternal side is connected to Charlie Wilson and The Gap Band, and her maternal side is linked to a songwriter for Minnie Riperton) music comes natural for her. Her debut album, Reborn, was released in September, but her second album Shift is a dense pop collection that has beats and lyrics that showcase confidence,edge, and a love of storytelling.

Recorded at her home base in Texas, the project mimics this base as it carries a sense of freedom that can truly only come from independent artists, who feel comfortable being themselves in their artistry. Afterall, the recording environment of home allowed Amara to explore, writing songs that are personal, but also catchy and relatable for millennials and gen-zers. Perhaps it can be credited to the Texas energy that helped mix big sounds that are a trademark of pop songs, but also with brutally honest songwriting and lyricism.

Across 24 tracks (yes, that’s right!)Shift keeps listeners engaged through its unique energy and unpredictable lyrics. Even with so many songs, the production never sacrifices substance for rhythm and Amara’s songwriting balances playfulness with deeper meaning, singing about themes of growth, trust, and vision. All in all, it feels intentional.

Two songs that especially capture the heart of Shift are “Eyes on Me” and “She’s the Light.” The first is a high-energy classic feel-good pop track that kicks off with the unforgettable lyrics, “You thought I vanished — poof, I’m gone — but here I am — ten times strong.” It’s the kind of songwriting that reminds listeners why Amara Fe is an artist that is not only fun, but also empowering (in a genuine sense). Further of note, it has a catchy beat and the sweet spot of just the right amount of synths.

Meanwhile, “She’s the Light” carries this vibe in the record, as it is a luminous track that is all about self-love - cause who can ever have enough? It has a jumpy melody and smooth production that perfectly showcases her vocal abilities. Other highlights, such as “Venom Kiss,” showcase Amara’s versatility as she blends songwriting, sensuality, and high energy into a sound that's the perfect track for clubs.

To summarize, it can sound a bit like the attitude of early-2000s hitmakers like Kesha and Fifth Harmony. Where Kesha was known for her unfiltered lyrics in electro-pop, and Fifth Harmony gained fame for their unity and empowerment, Amara Fe bridges those spirits into something that fits perfectly in 2025. The production is grand - not missing a single thing - and made complete with a rhythm section that pulls from festival-ready dance music or radio-ready hits. It’s this unique sound that gives Shift its special edge: it feels nostalgic yet original, comfortably resting between the genres of pop, dance, and electronic music.

In today’s pop charts, where top artists like Dua Lipa, RAYE, and Tove Lo are blending retro vibes with top-notch production, Shift finds its place, offering a version that’s edgier, bolder, and rooted in Amara’s unique voice. Afterall, what also makes Shift stand out is its creative ambition. Producing and releasing 24 songs that all have the same level of excitement and authenticity is no easy task for an independent artist.

Check out below our interview with Amara-Fe.

Can you tell us the story behind your latest album?

Shift represents a new chapter — an evolution from where Reborn left off. Reborn was about healing, rediscovery, and reclaiming my voice after breaking through pain and self-doubt. Shift explores what happens after that — when growth becomes a constant state of being. It’s about transformation, movement, and allowing yourself to keep changing even when it feels uncertain.

Why did you decide to release it at the time that you did?

The timing felt right — both personally and artistically. I’d spent time reflecting after Reborn, understanding what I wanted my sound and message to become. Releasing Shift now felt symbolic, like stepping into alignment with who I’ve grown into.

Can you walk us through your songwriting process?

My writing process always starts with emotion. I write from what I feel — sometimes in the form of journal entries or melodies that come late at night. I build from there, layering production that mirrors the feeling. Every song on Shift started with a truth, then found its rhythm and space in sound.

If you had to choose, do you have a favorite track or one that you’re most proud of?

“Swag Like Mine” is definitely one of my favorites. It’s confident, unapologetic, and full of energy — a reminder of the self-assurance that comes after growth. It captures the moment when you realize your power and no longer shrink to fit old spaces. It’s fun, but it’s also deeply affirming — a celebration of owning your evolution.

In terms of songwriting, do you have a favorite lyric personally?

From Shift, there’s a line that says, “I bend but never break when the current calls my name.” It reminds me of resilience — the quiet strength that comes from surrendering rather than resisting.

Were there any songs you were hesitant to put on the album? Or how was your selection process?

Yes — there were three songs I hesitated to include.

Is there a feeling you hope listeners take away from the album?

I hope listeners feel empowered to evolve. To know that it’s okay to let go, to change direction, to outgrow versions of themselves. Both Reborn and Shift are about finding peace in the process.

Were there any unexpected challenges during the recording or production process?

Definitely. Creating Shift pushed me technically while stretching my creativity mixed with fun.

Looking back, who or what influences shaped the sound?

The idea of an audience, my mood, my vision, and the beat influence my sound.

If you could describe this album in three words, what would they be — and why?

Transformative. Honest. Fluid.

Transformative because it reflects constant evolution.

Honest because every word and sound comes from real emotion.

Fluid because it flows — like a conversation between stillness and motion.

Can you tell what is next for you following this release? Any upcoming projects, collaborations, or live shows you’re excited about?

There’s another album in the making and music videos on the way.